'Beware the Fake Marketer' - Part Five

It sure is nice to have a professional marketer agree with every single marketing idea you've got. As a novice, you'll feel on top of the world and may even start to wonder why you don't just do your own marketing! Before you get carried away with pride, put yourself in the marketer's shoes and ask yourself why a professional marketer with experience and qualifications ever let you feel like you could manage their job yourself? From a business perspective that makes absolutely no sense and from a marketing perspective I am here to tell you that taking care of your own marketing plan is a fast track to failure.

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