Marketing Your Senior Service or Home Care Agency? What Are You Doing With Those Testimonials?

Studies show that online reviews and testimonials matter more than ever in today's marketplace. For example, a recent study showed that 4 out of 5 consumers have changed their mind about doing business with a company based solely on negative information found online. If you provide an identical product or service as your competitor down the street, and they have 10 good reviews, and you have either negative reviews (bad reputation) or a lack of reviews (no reputation), who do you think your prospective online consumer is going to choose?

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