A Small Scale Business Standing Out

Small and medium enterprises differ from multinational corporations in many ways, in terms of finances, liability, expertise, fund availability and generation, and much more. Marketing strategies, for a small business may vary as well, a number of things are considered before drafting a strategy for a small or medium business. The capacity of a business to produce, the willingness or the ability of the entrepreneur, his financial strengths, the current potential for the product or service to sell in the market and the future prospects of the business in the market, determine the strategy to start a trade or promote...

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