The Benefits Of Creative Business DVD Packaging

In a very popular study launched by a university in Japan, two ATM machines reveal the significant impact of packaging when it comes to consumer impression and appreciation. In the study, researchers asked the respondents to use two ATM machines with the same structure, speed and system-the only difference is that the other one looks plain and simple, while the other one is bedecked in attractive colors, cute buttons and sleek-looking interface. As expected, respondents claimed that the more creatively designed machine is easier and more efficient to use, even if the commands and controls were all exactly the same,...

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