Newspaper Advertising Vs Leaflet Distribution

A lot of companies like to advertise in local newspapers, in some cases it can have a good effect on the company making them more well known within the local areas. Newspaper are always targeted at a certain market, for example the free magazines like Metro are aimed at commuters therefore they are normally found in railway stations, tubes etc. This level of targeting is good for the newspaper but is it good for you, the advertiser?

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