How B2B Firms Can Use QR Codes

With mobile browsing reaching 12% of all web related activity in September 2012, businesses are becoming increasingly aware that they need to focus on mobile marketing. The trend is toward responsive design. The design of a business' website should respond to the platform being utilized - smart phone, tablet, laptop, etc. It used to be that you had a separate mobile website and main website. With new customer demands, responsive design is needed. Mobile usage and responsive design presents a new way to engage with clients. More and more businesses are utilizing QR codes but there is rarely optimal implementation.

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