Are Shortcuts Killing Your Business?

Many small business owners, particularly those who are adding an online component to their business or are new to online marketing, try to take shortcuts to the point where it actually kills their business - all the while nickel and diming themselves into the poor house. While there are countless examples I could point to, let's stick with the business owner who refuses to sign up for the shopping cart because it's "too expensive" and yet wants to offer, and charge for, group programs, downloadable products, paid teleclass series, etc.

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