Wednesday, 23 May 2012
The New York Times Launches Branding Campaign with Online Video
The New York Times has launched a branding program using online video as the medium. The campaign launched this week on several sites including Salon, Gothamist, Bloomberg and Comedy Central.Yesterday we interviewed Laura Langdon, VP of Marketing for the Times about the new campaign.The focus of the campaign is around digital subscriptions to the paper. Yesterday, the paper reported a big rise in digital subscriptions.You will see some examples of the videos in our report.
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