Saturday 3 March 2012
YuMe and Samsung in Pact to Power an Analyze Video Ads on Smart TV's
LAS VEGAS -- YuMe, a provider of digital video advertising services, announced on Monday at CES an alliance with Samsung to power the advertising platform for the electronics giant's smart televisions.In addition to powering the advertising, YuMe is also providing metrics around brand lift from ads on the TV's, in a collaboraton with Vizu, an analytics company.Yesterday, we spoke with YuMe's Ed Haslam about the arrangement with Samsung.Samsung is a major investor in YuMe.Andy PlesserDisclosure: YuMe is the sponsor of Beet.TV's coverage of CES 2012.
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