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Saturday, 24 March 2012

Mobile Marketing: How to Reach Consumers in Retail Stores


More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, comScore said in its newly released mobile forecast for 2012. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. For details on how brands and retailers are incorporating this behavior into their mobile marketing, check out this week's New Media Minute.-Daisy Whitney

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