Time reports from this year's discussions of television at South by Southwest Interactive where it's become clearer that appointment TV has turned into relationship TV. They explain, "In the old model, an entire TV franchise would be built around a weekly chunk of 30 or 60 minutes. But in the new model, the challenge is to keep a fan’s engagement not just for a single night but throughout the week. Fans today don’t just want to disseminate; they want to interact and participate.
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