What Makes Up the Customer Perspective in the BSC?

The Balanced Scorecard is an effective way to measure the company's overall performance from different viewpoints. These viewpoints are represented in practice in the form of three non-financial (Learning and Growth, Customer, and Internal Processes) and one Financial Perspective. Each perspective covers specific aspects of the company's performance. Although this strategy evaluation approach was initially introduced as a balanced system, many business owners tend to focus on certain perspectives, especially Customer and Financial. Emphasizing on particular aspects of business isn't a mistake, since each company has its own unique structure, strategies, and market position.

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