'Booth babes' have been one of the more unfortunate features of tech trade shows for years. Women (we've never seen any male booth babes) chosen for their looks are paid to hang around a company's booth and attract the mostly male, mostly older attendees.
Sometimes the women are well paid, sometimes they get minimum wage, but their relationship to the product in question is usually gossamer-thin.
We've seen some fairly egregious examples over the years, but none more so than the one our tech reporter Emily Price stumbled upon at CES in Las Vegas Thursday. Four women dressed in body paint and little else were displayed at a company's booth, like sculptures.
The women looked straig…
Continue reading...
More About: CES 2013


0 comments:
Post a Comment