Tuesday, 11 September 2012
Does Your Marketing Pass the "Dodo Test"?
One of my favorite movies of all time is Ice Age 1. It's got brilliant scripting, is side splitting hilarious and of course features some interesting characters with attitude like Sid the dim witted but charming Sloth, Scrat the acorn obsessed prehistoric squirrel and Manny the grumpy, perpetually pre-menstrual wooly mammoth.
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