Advertising Is One Thing, Marketing Another - Or Are They?

The discussion began innocently enough. One of the participants in our group of marketing professionals asked a somewhat theoretical question: "Is advertising the same as marketing?" As members of our group are prone to do, we began parsing the question. One person asked, "Which serves what purpose? Another, "Which is a subset of the other?" And yet another asked, "Which came first?" Then there was the most interesting question of all, "Does it make any difference?" The answer, it turns out, is that advertising and marketing are quite different.

social media marketing chicago