The Guardian Reaches 10 Million Monthly Video Views with Facebook Driving 50 Percent

LONDON - The Guardian has been increasing its monthy video views to 10 million, says Stephen Folwell Director, Business Development and Brand Extensions for Guardian News & Media, in this segment from the recent Beet.TV video journalism summit at the Financial Times. The paper's Facebook presence, which hosts the Guardian video player, drives as much as 50 percent of the video views, he tells Beet.TV via email. The Guardian has 6 million active app users of Facebook, he adds. In the segment he speaks about the development of sponsored content for the Web, the opportunities around tablets and connected TV's and the editorial approach to content creating at the paper. Andy Plesser

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