DP Shane Hurlbut blogs about using the ARRI Alexa, Canon 5D and Canon C300 on an anti-drunk driving PSA for New Mexico's Department of Transportation. He writes, "Our concept wanted the look and feel to take place at dusk, right after the disaster. We had one day to shoot this commercial that had to take place in a 30 minute period of dusk. We set out to use negative fill and large solids to control the daylight, block the sun and create a mood that felt like dusk...We chose to shoot with a mixed format approach with the Arri Alexa, Canon 5D and the C300. I used each format to its advantage."
Watch the spot below and read more about its production here.
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