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Announcing MozCast - The Google Weather Report
Posted by Dr. Pete
If you follow me on Twitter at all (and, if so, may God have mercy on your soul), you may have seen me saying things like this over the past couple of months…
…and you may have found yourself wondering “Where does he get all that wonderful data?” Like all of the best things in life – cookies, babies, belly button lint – the answer is that I made it myself. Luckily for you, I’m in a sharing mood.
Welcome to MozCast
So today, I’m pleased to announce the launch of Mozcast.com – the Google weather report. You can visit it right now, and it looks something like this:
The first thing you'll notice (besides Roger's smiling face), is yesterday's weather. The hotter and stormier the weather, the more Google's algorithm changed over the past 24 hours (a "normal" day is roughly 70°F). The weather report updates automatically each morning (about 7:30am Pacific Time currently, but that may change over time).
5-day & 30-day Reports
One every page of MozCast.com, you can view a 5-day history on the left-hand side of the screen. The home-page also provides a complete 30-day history – mouse over any day on the graph for the date and a specific temperature reading. In the near future, we'll be adding a 30-day average and may open up more historical data.
How Does It work?
There's a detailed explanation on the MozCast site, but here are the basics. We track a hand-selected set of 1,000 keywords every 24 hours. Those keywords are delocalized, depersonalized, split evenly across 5 "bins" of search volume and are tracked from roughly the same location and the same time every day. Our goal has been to keep the system as controlled as possible.
For each keyword, we store the top 10 Google organic results, and then we compare those results to the previous day. We calculate a metric called "Delta10", which is essentially the rate of change across the entire top 10. Then we take the average of all Delta10s (which ranges from 1-10) to measure the daily flux. We multiply that by a fixed value (currently, 28.0), and that becomes the day's temperature on MozCast.
Each temperature is also converted into one of five weather states: sunny, partly cloudy, cloudy, rainy, or stormy. These are completely dependent on the temperature - think of it as the quick view. The stormier it is, the more rankings changed. If it's really hot and stormy, odds are good that something big changed in the algorithm. You can see more in the launch presentation from Mozcon below:
Get Twitter Updates
We've also created a new Twitter account @mozcast - stay tuned there for daily weather reports, feature updates, and occasional deep dives into unusual events. If you're at Mozcon, I'll be at the Garage party tonight and around all day Friday, so please feel free to stop me and ask questions about MozCast. I hope it keeps you out of the rain, even here in Seattle.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Canon EOS C300 Digital Cinema Cameras Fly High in First-Ever Movie Filmed Completely on Airplanes
Canon U.S.A., Inc. has announced that “Departure Date,” the first motion picture to be filmed entirely onboard airliners in flight, was shot using Canon EOS C300 digital cinema cameras. The film was shot in nine days on three commercial flights at an altitude of 35,000 feet, spanning across 28,000 miles and three continents. Written and directed by Kat Coiro, “Departure Date” is a film about Jake (Emmy-nominated actor, Ben Feldman), who finds and loses the love of his life (Nicky Whelan) on a Sydney to Los Angeles Virgin Australia flight, meets his depressing future (in characters played by Philip Baker Hall, Janeane Garofalo, and Luis Guzman) on a Virgin America Los Angeles to Dallas flight, and is motivated to go get the girl on a Virgin Atlantic Los Angeles to London flight. “Departure Date” premiered on June 17th at the L.A. Film Festival.
“Virgin has a long history of groundbreaking firsts, and shooting the first film at 35,000 feet certainly continues that tradition,” said Virgin Produced Head of Commercial Production Huntley Ritter. “We pride ourselves on the quality of the content we deliver in any medium, and the Canon products we utilized on this production and have used in the past have always exceeded expectations. We look forward to working with Canon for years to come.”
“I knew it would be a challenge to figure out how to get it done just in terms of lighting, mobility, electrical power, and airport security,” states director of photography Doug Chamberlain. “I looked at the Canon EOS C300 digital cinema camera and was immediately convinced that it’s the perfect tool for shooting ‘Departure Date.’ The EOS C300 is a very production-friendly camera.”
Compact, lightweight, and designed to deliver exceptional full 1920 x 1080 HD images, the Canon EOS C300 digital cinema camera is the product of decades of Canon’s expertise designing advanced image sensors, lenses, and digital imaging processors. Engineered for filmmakers at all levels, the Canon EOS C300 features a unique Super 35mm Canon CMOS sensor, revolutionary Canon DIGIC DV III image processor for superb cinematic image quality, and a 50 Mbps 4:2:2 MPEG-2 codec for faithful image capture. It records to two CF (Compact Flash) cards through dual slots, with a choice of serial or parallel (for backup) recording, providing up to 80 minutes of recording time on each 32GB card.
The camera is available in two models: the EOS C300 equipped with an EF lens mount for compatibility with Canon’s extensive line-up of interchangeable EF lenses for Canon EOS digital SLR cameras and EF Cinema lenses; and the EOS C300 PL with a PL lens mount for use with industry-standard PL lenses including Canon’s EF Cinema lenses with PL mounts. Both C300 models employ the industry-standard MXF (Material eXchange Format) for smooth workflow compatibility and include features such as Canon-Log that ensures capture of the full 12 T-stop exposure latitude of which the camera is capable.
Chamberlain used PL-mount compact prime lenses with his Canon EOS C300 camera to shoot “Departure Date.” The compact size and long recording times provided by the Canon EOS C300 digital cinema camera proved essential for shooting in the tight confines of airline cabins, according to Chamberlain.
“Fortunately, at under four pounds, the C300 is actually quite light,” he said. “It proved to be everything we needed in terms of the extreme mobility required to shoot in such a small space. I was able to move quickly and efficiently, and back the camera right up against the bulkhead or the window and still get my shots. I don’t think I could have done that with many other cameras.”
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