Saturday, 16 June 2012
VEVO Readies Slate of Music "Lifestyle" Programming
It unveiled the shows at last month's Digital Content NewFronts to brand marketing and media communities. Scott Reich, Vice President of Programming and Original Content, says in this video interview with Beet.TV, "a key part of the evolution of our brand is to become less about music videos and more about music in general." We spoke with him last week at the Streaming Media East conference in Manhattan. VEVO's attracted 740,000 viewers in April, placing it as the third largest video site in the United States, according to comScore. Nitya Rajan
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