Monday, 25 June 2012
Reuters' TV Shows Lead With Personality Driven Content
Reuters' TV shows will be more personality driven says Dan Colarruso, Head of Global Programming in this video interview with Beet.TV In this interview, he also describes these changes as a move towards developing the Reuters brand, independent of its agency services. Colarusso explains that many of Reuters' editors and bloggers such as Chrystia Freeland and Felix Salmon add value to the company's emerging voice, by attracting audiences with their unique style of reporting. He was a pannelist at Beet.TV's recent session on video news strategy.
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