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Thursday, 31 January 2013

How To Stand Apart From Your Competition

If you're wondering why your business isn't reaching as many customers as it should, it could be that you're not doing enough to stand apart from your competition. This puts a business at a serious disadvantage when prospective customers try to decide where they should buy from.

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Just a Thought

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Tips for Getting the Most Affordable Car Loans

Car loans may be difficult to get and to maintain. This is why you need to look at what the options are and to see what will work best to meet your needs.

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RIM No More: Renamed BlackBerry Launches Overhauled OS, Two New Phones

RIM No More: Renamed BlackBerry Launches Overhauled OS, Two New Phones
This is it. The BlackBerry Experience event in New York could either be RIM's saving grace or its swan song. Either way, Wired will be reporting live beginning at 10:00 a.m. Eastern (7:00 a.m. Pacific).

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Staffing Agencies in Calgary to Fill in CA's Labour Shortage

"A big challenge." This is how Canadian Prime Minister Stephen Harper describes the recent labour shortage in the North American country. According to Harper, Canada's future economic growth is hampered and loomed by the lack of high-skilled, qualified, and trained employees.

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Beyonce Teases Super Bowl Halftime Show in Rehearsal Video


A sneak peek at Super Bowl halftime show performance shows rehearsal footage, revealing dance moves that hint at the songs Beyonce might perform.

More About: beyonce, celebrities, Entertainment, Music, Super Bowl

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The Controversy Surrounding Hagel's Confirmation

In an interview with former Middle East peace negotiator Aaron David Miller in 2006, then-Sen. Chuck Hagel made a controversial statement about the "Jewish lobby." On the eve of Hagel's confirmation hearing before the Senate Armed Services Committee, Miller argues that it's time to let those comments go.

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Game on! | Developer Profile: The Voxel Agents Make Puzzlers

Game on! | Developer Profile: The Voxel Agents Make Puzzlers
Sometimes, small indie developers do crazy things. The Voxel Agents are no different.

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Monitor Your Small Business With These 4 Valuable Tips

You and I are bombarded daily with higher business priorities, or so we may think some of those have higher priority. But, let's think again! As small business owners, some of us may be neglecting the aspect of monitoring our small businesses.

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FOX Launches Complete Second Screen Experience On The Tablet


LAS VEGAS — Television viewers’ desire for second screen content is on the rise and Fox has embraced this desire with the launch of FOX NOW, a dedicated second screen experience on iPhone, iPad, Xbox, Samsung Connected TVs, Windows 8 tablets and PCs. At the 2nd Screen Summit at CES, Hardie Tankersley, VP Digital Platforms at Fox Broadcasting, spoke with us about the launch of this new app and its functionality. The FOX NOW app currently includes second screen content for six Fox shows every week, incluging New Girl, American Idol, Bones, The Mindy Project and American Dad. Tankersley explains that this second screen content is "customized content produced for that show, by that show," and includes everything from behind-the-scenes photos and videos to fun interviews, polls and quizzes, Twitter streams and more. There is also a dedicated app for American Idol, which allows users to vote for their favorite contestants directly through the application. Tankersley says, "We’re doing lots of different stuff just to see what people are interested in and what we can get engagement with. It’s just a very early step, but we think there’s opportunity here." Megan O’Neill

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3 Ways To Activate People's Desire For Your Products

Desire: A strong feeling of wanting to have something. Activate desire, and you are in business. How do you activate it?

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The Pros and Cons of Computerized Maintenance Management Systems

If you're in charge of system maintenance, you may be considering a move to a computerized maintenance management system (CMMS). Computerized maintenance management systems deliver numerous benefits and typically pay for themselves by reducing costs and streamlining system maintenance.

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Wednesday, 30 January 2013

Best Money Saving Ideas - During Your Time of Debt

The average person has to admit that the past couple years have been some the toughest. Not only are we counting the nickels and dimes but we are losing homes, prized possessions, and even life savings. Just as Hurricane Sandy took the northeast by surprise, the recession swept the carpet from underneath so many people's feet.

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How to Resolve Obstacles to Leadership Career Development

Any job in the hospitality industry can lead to a better career. There are very few 'dead end' jobs. Everyone is a job seeker at any given time, at any stage of the learning curve.

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Half a Million DVDs of Data Stored in Gram of DNA

Half a Million DVDs of Data Stored in Gram of DNA
Paleontologists routinely resurrect and sequence DNA from woolly mammoths and other long-extinct species. Future paleontologists, or librarians, may do much the same to pull up Shakespeare's sonnets, listen to Martin Luther King Jr.'s "I have a dream" speech, or view ...

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What to Look For When You Invest in a Business

Contracts are an essential part of doing business. Whether you are signing on new clients, working to build a business from the ground up, or hiring new employees to take your business to the next level, contracts are fundamental to every business transaction. Contract law, a facet of common law practice, encompasses the creation of steadfast, legally binding documents wherein two or more parties agree on specific terms of a mutually beneficial arrangement.

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Concern Over Bing Crawling AdWords Ads

A WebmasterWorld thread has some Google AdWords advertisers concerned that Microsoft's search engine crawler, BingBot...

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Why The Referral System Is Valuable For Your Business?

The "word of mouth" marketing method is considered to be the most efficient and successful way to get new customers. The method is called referral system and practically costs nothing if you can make use of it.

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Successful Strategies for Your 2013 Job Search

The New Year brings new hopes, challenges, goals and for many companies it brings new budgets. Budgets have been set aside to bring on new employees for the 1st quarter of 2013. Whether you are unemployed or satisfied in your current position of employment it is always important to know how to locate your next quality job quickly and efficiently.

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Build Some "Culture Muscle" in 2013

Many organizations are busy clarifying objectives or priorities for 2013. It's time to change things with top-down priority definition and engage organizations in a way that builds "culture muscle" over time.

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How to Get a Quick Home Loan Approval

The loan application process is the pits. It really can take the life out of you. If you don't have everything right on your application for a home loan, then you have to repackage and resubmit. Again and again you have to submit if you keep missing little details.

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Why You Need to Take a Critical Illness Cover

More people are taking the critical illness cover as a way of preparing themselves for any eventuality that may arise in future. We all do not love to think about the day we shall fall critically ill or one of the family members fall ill.

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Mortgage Interest Rates for FHA VA and HARP 2.0 Programs

Mortgage interest rates for FHA VA and HARP 2.0 programs are staying at near all time lows. With all the turmoil happening overseas and at home, mortgage interest rates will more than likely stay and hover around their all time lows for a bit.

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Sick Of Your Job? Start Making Money From Home!

A lot of people go through life not really enjoying the job they work at, and not really being happy with the money they are making - but very few of these people do anything to change it. If this is the case for you, the time for change is now!

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Tuesday, 29 January 2013

Getting a Security System for Your Business

It is very important for a business to have a security system. Rather than ask if you should have one, you should be asking which one to purchase for your business.

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Katrina's scars harder to see as Super Bowl looms

New Orleans has celebrated plenty of milestones on its slow road to recovery from Hurricane Katrina, but arguably none is bigger than hosting its first Super Bowl since the 2005 storm left the city in shambles.

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Launching Your Career With a Degree in Computer Science

Although there are many career choices available to choose from, choosing a career in technology is always going to be in demand. It gives you the opportunity to work on breakthrough technology in computer science and, in most cases, to move around the country, as you will be able to find work in almost anywhere. Here are some choices that are available to you which will help to make that decision a little easier to make.

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National Zoo Orangutans Turn High-Tech with Apps for Apes - National Zoo| FONZ

These apes seem to love the tablets and seem to be learning. Oh I hope they don't get the dreaded BLUE SCREEN. Isn't this how Planet of the Apes started?

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Fitness Wearables: Only 4 Percent of U.S. Adults Actually Want ?Em

Fitness Wearables: Only 4 Percent of U.S. Adults Actually Want ‘Em
If you're a tech-loving urban hipster who's into their smartphone, buying organic produce, and exercising, guess what? You are incredibly likely to purchase wearable fitness-tracking tech like the Fitbit Flex or the Basis band. Although many of us at Wired ...

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Better Business Control By Mastering The 3 Types Of Costs

In business, the basic idea is to lower costs, without sacrificing quality, and to keep doing so. To achieve that goal, you must have a very good, clear understanding of costs. That starts by understanding the nature of the three types of costs. Strictly speaking, there are two types, fixed costs and variable costs. However, we find it beneficial to add a third type, overheads, to make it easier on our minds.

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Sen. Robert Menendez is about to assume a more powerful role in Washington

WASHINGTON - New Jersey Sen. Bob Menendez took a seat at the head of the dais and looked down toward John Kerry, a towering figure in American politics.

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3 Best Tips for Repaying Off Payday Loans in a Jiffy

Online Payday lenders provide loans, which are easy to pay and have short repayment period. After applying for the loan, they deposit the money in a borrower's bank account within no time. The duration of the repayment period is at least one month depending on the lender and you payback the loan as per the agreed interest rate.

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'Private Practice' Star Taye Diggs Stops Home Invader From Breaking Into His House!

Don't mess with Taye Diggs! The hot actor just proved he can definitely hold his own!

The Private Practice star and his wife Idina Menzel attended the SAG Awards and then came home to a man breaking into their garage People reports.

OK! GALLERY: SEE WHO WERE THE HOTTEST GUYS AT THE SAG 2013 AWARDS

"The suspect tried to run away, but [Taye] chased him down the street and was able to detain him until police arrived," LAPD spokesman Richard French says. "At this time, I don't know exactly what he did to the suspect to detain him."

The intruder has been identified as Hassan Juma, 20 and was arrested and charged with burglary.

He is currently in custody and bail has been set at $50,000.

What do you think of Taye chasing after the man breaking into his home? Tell us @OKMagazine!

RELATED NEWS:

WHAT A HERO! LL COOL J CAPTURES INTRUDER IN HIS HOME

Private Practice Star Taye Diggs Stops Home Invader From Breaking Into His House
Photo credit: 
Getty Images

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Utilize Plastic Shopping Bags In Different Ways

With the upcoming holidays, you may find yourself with an overload of shopping bags, gift wrap, and tissue paper. During December, most of us are frantically hustling about doing last minute Christmas shopping for the kids and significant others. After awhile, room and space starts to run out as the shopping bags pile up.

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Barack and Hillary's Send Off Interview

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Monday, 28 January 2013

Facebook Ads 101

For those of you who are new to Facebook ads, we thought it might be helpful to give an overview of how exactly Facebook ads work. Maybe the easiest way to do this is to answer some basic questions.

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Debt Freedom: What To Do Now?

We all look forward to that day when we can finally say we are debt free. But once we get there, what exactly should we do? For months or years we have been driven by the need to pay off all our debts but when that is gone, how do we move forward? The lack of purpose and drive seem to empty us but there are better roads ahead - you just have to be wise enough to know what to do with your new found financial freedom.

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Finding The Right Kind Of UK Business Broker To Sell Your Business

This article examines different types of business broker operating in the UK market and their different approaches to service and fees. It will help the reader pick the right kind of broker to sell their own company.

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The Root Causes of Credit Card Debt

You will read a lot of how to articles about getting rid of credit card debt. In most of them, you will read an advice saying that you should go to the root cause of the problem to truly be free of your debt. But what exactly are these root causes.

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The Benefits of Payroll Debit Cards for Unbanked Employees

Today's tough economy has led to financial institutions raising their requirements for new clients and lowering the interest from poor credit consumers. Banks review checking and savings account applications based on credit, not just banking history. With the rising cost in bank fees, more unbanked and underbanked employees are avoiding banks and living on a cash-only basis. But how does an unbanked employee receive a paycheck?

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Why Are Forex Forums Important

Forex forum is the best place to get all the information that is needed for successfully trading in the forex market. You will be able to keep yourself updated on the latest happenings in the fast changing currencies market by becoming a member of a forum of your choice.

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The SEO of Responsive Web Design

Posted by Kristina Kledzik

Will Critchlow announced back in November that Distilled's blog was updated with a new responsive design, but it occurred to me recently that we never went into the specifics of why responsive web design is so great. Responsive design has been a hot topic in online marketing for the past few months, but is it really going to become an industry standard?

Short answer: yep.

Responsive web design means that you don't have separate mobile, tablet, and PC versions of your site: the site adapts to whatever size screen it's being displayed on. Regardless of what device a visitor is using to access your site, they'll see all of the content you have to offer (no more partial-content mobile versions of sites) and they'll see it in readable way.

With a 55% increase in smartphone subscriptions in 2012 alone, responsive web design is the future of online marketing.

How does it work?

Sounds too good to be true, doesn't it? It all started with a fairly simple theory from Ethan Marcotte in a 2010 article titled "Responsive Web Design." Rather than creating a single webpage that is 800px across and centers itself on the screen, responsive webpages are composed of elements that size, shape, and place themselves based on the width of the browser screen. Elements determine the screen size using CSS media queries.

Let's start with a simple example on a grid, using 9 rectangular elements labeled A–I. On a small screen, like a tablet or an older computer with fewer pixels, the elements would display themselves in a 3 x 3 grid:

Web elements in 3x3 grid

When the screen is wider, those elements can spread out:

Web elements on 4x2 grid

When it’s narrower, they can stack:

Web content in 1x4 grid

Now, here’s a real life, complex, and, might I say, ingenious example. Microsoft’s website uses these sections:

Microsoft desktop layout

When the screen gets smaller, elements stack differently:

Microsoft site sized for mobile

For a more interactive example, go to www.microsoft.com and have some fun changing the browser screen.

In their design, Microsoft keeps all of the elements from the desktop version of the page to view on other devices. But one of the biggest differences between desktop sites and mobile sites is that mobile sites just don’t have room or the browser memory to have so much content on one page. For example, Smashing magazine gets rid of the extra stuff as your screen size gets smaller:

Here is their desktop view:

Smashing Magazine at desktop width

The full-sized page has two levels of navigation on the left, the main content in the middle, and search and ads on the right. It centers the main content in the middle, where you’ll be looking, but makes use of the ample width of the desktop screen.

Moving on to the iPad-sized tablet view:

Smashing Magazine for iPads

When the screen doesn’t have as much room on either side, Smashing Magazine keeps the ads and search on the right, but it moves the navigation to the top in a clever way that is noticeable, but doesn’t take up too much space.

Here's their Kindle Fire-sized tablet view:

Smashing Magazine for Kindles

The ads were sacrificed as screen space became too valuable. Search was moved to the top, so that second tier of navigation was moved to the side to make sure the main content didn’t start too low on the page.

And now, onto mobile:

Smashing Mag for Mobile Phones

On the mobile view, the ads are still gone, along with the share buttons. The navigation has changed from a constant element on the page to a small drop down at the top. The search bar was put in the space available once the top navigation was gone.

As you can see, responsive web design gives you an amazing amount of control. With some creativity, a responsive web design can convert almost anything from PC-optimized to mobile-optimized, to anything in between.

Why responsive design is good for SEO

So now you know that responsive design is a clever idea that, with the right set up, will cut down on web maintenance and content creation. But how does that help SEO?

Usability

Google wants to send visitors to the sites that they want to see. When searchers navigate to your site and immediately return to search engine results pages, Google makes a note that your site might not be the best choice for that search term.

If you have a mobile site that has less content or looks significantly different than your regular site, you’ll frustrate return visitors who are looking for something they found on the desktop version. If you don’t have a mobile site at all, 61% of visitors will return to Google to find a site that is easily readable. Either way, your bounce rate will rise and your rankings will drop. With a responsive web design, visitors will get all the content they want, in a format they can read.

Duplicate content

Don’t worry, a mobile site with the same content as the main site won’t be hit by Panda. But you’ll still have the same content on two places on the web, which is bothersome for you and could bring visitors to the wrong version of your site. A responsively-designed website means that content is only in one place on the Internet.

Ranking for mobile searches

Google has said that it ranks sites optimized for mobile higher in mobile searches. Google recommends responsive web design, meaning your responsive designed site will rank as well on mobile search as a site designed specifically for mobile. That’s especially useful for...

Link building

With a responsive web design, a link to your main site is a link to your mobile site as well. Mobile sites are still new, so your competition in mobile search is going to have significantly fewer backlinks. A responsively-designed website will have the backlinks of your original site, even while competing for mobile visitors. It’ll give you an instant edge over there. And, as mobile usage rises and webmasters start linking to mobile sites, your backlinks from both mobile and desktop sites will combine for a stronger backlink profile.

Early adopter recognition

Making your site responsive now, when the topic is hot but largely unused, will get you noticed. Here are a few great examples:

Results

As you can probably guess, if your site was previously unoptimized for tablet and/or mobile, you’ll see a decreased bounce rate from those devices. We’ve seen the positive effects spread into the main site as well. On a fellow Distiller’s site, implementing responsive web design increased visits by over 400% in a month:

Responsive web design traffic increase

That’s an extreme example; the switch to responsive web design on Distilled’s blog didn’t have the same effect. However, results like this show that, in the right situation, responsive web design could bring amazing results.

The cons

Responsive web design isn’t the Holy Grail of online marketing, though; there are some disadvantages you’ll want to mull over before you decide to take the plunge.

Set up time

Moving to a responsive web design will take a significant amount of time from both your design team and your development team. It’ll probably take longer than most redesigns you’ve been through since both teams will have to learn a completely new concept before they can implement it. On the plus side, when other sites start upgrading to responsive web design, you’ll be ahead of the curve.

Large pages

If you have a lot of content on your desktop pages, responsive design means that all of that content has to be loaded on mobile pages. Can you imagine a poor phone trying to load all of this?

Lots of content on NYT

That’s why sites like NYTimes.com and CNN.com have separate mobile versions that only display a small portion of all the articles and links they have on their desktop versions. If you have a site that’s huge like that – and is meant to be huge like that – stick with separate mobile and desktop versions.

Mobile user experience

Since responsive web design confines you to the same pages and content on the mobile and desktop versions, it could limit your options for enhancing user experience. While I pointed out earlier that mobile users want the same content as desktop users, they’re searching on a tiny screen with their fingers rather than a large screen with a mouse and keyboard, so their journey to that same content will feel completely different. If you have a really interactive or complicated site that needs to have different pathways to content, like Facebook, you might want to keep that mobile version of your site so you can have that control.

So, is responsive web design right for your site?

If your site is too large or too complicated and needs a mobile site, you’re probably aware of it (and probably already have an amazing mobile site that shouldn’t be messed with). But, what if you don’t have a mobile site, or have a simple one and don’t know if the switch to a responsive web design is worth it? You’re going to do a little Google Analytics research:

Do I even need a mobile site?

Start by going to the Mobile Overview report, which is a Standard Report in the Audience section under the Mobile drop down. If the number of mobile and tablet visits is under 5% of your total traffic, you probably don’t need to worry about creating a mobile-specific site (yet: this number is only going to grow).

If it’s more than that, click on the Goal Set or Ecommerce metrics set – whichever you use to track conversions – at the top of the page, under the Explorer tab:

How to change metric sets on standard reports in Google Analytics

Are your desktop visits converting significantly more than mobile visits? If mobile conversion rate is less than half of desktop conversion rate, your site is performing below industry standard, and you need to optimize for mobile visitors.

How does my mobile site look on their screens?

Go to the Standard Reports > Audience > Mobile > Devices and change the primary dimension to “Screen Resolution.” You can change that right above the table, by clicking the Other drop down to the right of the line of other primary dimensions you could use. Try out the 10 most common screen resolutions that are used by your visitors. How does your mobile site look on them? Use Screenfly to see your site on different devices. You might be surprised by how many tablets or large phones are seeing an overly simplified site that isn’t very compelling. Even if you have a mobile site that looks great on 50% of mobile visits, if it looks bad on the other 50%, you should consider responsive web design.

Does my mobile site give visitors what they want?

Look at the mobile bounce rate under Standard Reports > Mobile > Overview. When visitors land on your mobile site, is something making them leave more quickly than on a desktop? Mobile visitors should have roughly the same bounce rate as desktop visitors.

If you have the time, do a full mobile SEO audit to really identify what the mobile version of your site needs to look like. Aleyda Solis wrote up a great mobile audit guide on State of Search.

Your best option: move towards responsive web design slowly

If you’d like to move towards responsive web design slowly or already have a pretty good mobile site out there, consider making your site responsive so that it’s optimized for desktop and tablet, but not mobile just yet. The design will be easier, but you’ll get a first taste of the technical side, and you’ll get better conversions for tablet users (which you probably haven’t optimized for yet).

Ethan Marcotte explains how the coding works in his original article and developers have been creating themes for popular CMSs (for WordPress, for Drupal, and for Joomla).

Be aware that the technical implementation is fairly advanced, and there are a number of small mistakes you should watch out to avoid:

1. Use compressed images

You might have some gorgeous photos that load fine on the desktop version of your site, but those are going to have to be loaded on mobile versions as well. 74% of mobile users will leave after 5 seconds waiting for a page to load, so make sure that you compress your images as much as possible, and use them somewhat sparingly. Smush.it is a great tool for compressing images.

2. Design for all screen sizes

A lot of designers will want to design for one mobile size, one tablet size, and one desktop size, and just make a “responsive” design that snaps the site into a different layout for those standard sizes. But we have large and small cell phones, tablets the size of Kindle Fires to 10” Samsung Galaxy Tabs, and desktop monitors as big as 30”. A responsive design is more about resizing the elements on a page as you have more pixels than it is about snapping one design into another. As designer Stephen Hay says, “Start with the screen small first, then expand until it looks like sh*t. Time to insert a breakpoint!”

3. Always show all content

It might feel overwhelming to find a way to fit all of the content from the desktop version of a page onto a mobile version of a page, but that’s the point of responsive web designs. In the examples described above, the only content that goes away is ads (which users probably didn’t want in the first place) and some navigation (which is replaced by a simpler version of navigation). No actual content is hidden. Mobile visitors want just as much information and just as many options as desktop users do, so don’t deprive them.

4.  Optimize for touch

You probably won’t accidentally include an onmouseover JavaScript event on the mobile size of your site, but be aware that tablets can’t hover with their mouse either, and someone on a desktop might be using Windows 8 and want to use touch. Best practice is to make your site completely accessible with touch-only, regardless of the screen size.

5.  Test on all browsers

Remember the good old days, when you complained about having to test your website on IE and Firefox? Now you’ve got:

Desktop:

  • IE9 for Windows 7
  • IE10 for Windows 8 (which doesn’t run Flash)
  • Firefox
  • Chrome
  • Safari

Tablet/Mobile

  • Safari
  • Default Android browser
  • Chrome beta
  • Dolphin
  • Opera
  • Firefox

And those are only the most popular ones. You’ll have to test on all of those, at different screen resolutions, too.

But it’s worth it

Switching over to a responsive web design will be a big challenge, but with the way the industry is moving, it’ll prepare you for the future, and put you a step ahead of your competitors.

Have any of you made the switch? Any advice for those who haven’t?


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Daily Search Forum Recap: January 25, 2013

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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How to Be a Successful Entrepreneur - Making Decisions, Part 2 of 6

You know you want to be an entrepreneur, but what exactly do you want to do and how do you get started? Read on to determine what resources you have, what skills you need, and where to go from here.

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Is Zombie Debt Coming Back to Haunt You? Tips On How To Deal With Debt Scavengers

Did you get a call from a debt collection agency regarding some old debt you thought was dead? Zombie debt collectors, or debt scavengers, or junk debt buyers are making a profit on consumers that don't know their rights. You may no longer be legally responsible for this debt, so do your research before you say anything to these debt collectors and before you make any promises or any payments. You have rights and you may not owe them a dime. Read on for tips on how to deal with harassment by debt scavengers, including the California Statute of Limitations, affirming the debt, and some rights under the Fair Debt Collection Practices Act.

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If you build it...: A Pittsburgh Steelers Lego Car for Charity

If you build it...: A Pittsburgh Steelers Lego Car for Charity
A Lego Technic artist decided to give away his Deluxe Technic Supercar NFL Pittsburgh Steeler's Edition to raise money for the Make-A-Wish Foundation, specialized in making wishes happen for children with life-threatening conditions.

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