If You Were to Measure Christmas

In the PuMP Measure Design technique, one of the steps is to describe the result you want to measure in sensory specific language. This is a completely new concept to just about everyone, and they usually need a demonstration of what sensory specific language is. So here goes...

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Avoiding Marketing Metrics Tunnel Vision

Marketing companies and especially digital marketing companies are focussed on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it's not surprising that agencies have become well, a little obsessed with metrics.

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The Fastest Way To Get Out Of Debt

The economy has affected all of us in some way or another. For some individuals, it has been nothing more than a bump in the roadway but for others, it has had significant and lasting impacts on their lifestyle. In fact, some people have found themselves so deeply in debt and unable to pay their bills that they are not quite sure what to do about it. If you have found yourself in that situation, do not panic over your troubles.

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Tricks and Tips to Fixing a Low Credit Rating

Low credit rating can be fixed. Here are some tricks and tips to fix it.

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UPDATE 1-ZTE sells monitoring unit for 1.3 billion yuan

* Sale is part of group plan to focus on main business

(Adds quote, details)

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Ouya Comes Out of the Gate Running

The gaming revolution has begun. Ouya, a startup that launched with the outsized goal of challenging the big three gaming platforms of Microsoft, Sony and Nintendo, reported on Friday that it had shipped 1,200 consoles to developers. The Android-based product is a deceptively simple-looking cube the size of a coffee mug, which is meant to hook up to a television set.

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Exchange Traded Funds 101

So, you've got a couple of bucks to invest. Maybe you have put some money into your IRA, or your 401k gives you a wide range of investment choices. Maybe you have money in the bank that is in excess of any emergency needs you have and you would like to get it working harder for you. If so, it is time to learn about ETFs.

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